Premium dog accessory brand Oscar & Hooch celebrate 10 years selling their luxury dog products across the world. The business was founded in 2012 by husband and wife team Paul and Elaine Steckler. The brand was built to improve existing dog accessories on the market at the time. The lack of choice and quality was stark tens year ago. Although product choice has improved, the majority still aspire to match the quality and feel of an Oscar & Hooch product. 

The Early Days

The business took almost a year to exact its product design, ensuring products would stand the test of time. A conscious decision was made to manufacture in the UK to ensure flexibility in production volumes alongside ongoing product development. To help the business compete with lower cost manufacturing from the far east, many hours were spent honing the manufacturing process. This was a challenge whilst maintaining the handmade quality. 

10 years on!

The original signature range of dog collars and leads are still the best sellers today. This range has a very loyal base of repeat customers. Made in an ultra-soft fabric, the collars and leads are kind to both dog and owner. Customers frequently comment that nothing else on the market is as soft. A 4.9 star rating on Trust Pilot supports this.

Oscar & Hooch has also maintained its partnership with Medical Detection Dogs ( We specifically developed the Black & Red range for all qualified MDD dogs. These are supplied free of charge and a donation is also made based on sales of this range.

One of the founding principles of the business was to create products that not only epitomise style, but that are practical too. This principle still stands ten years later. Every O&H product is machine washable and hardwearing for the roughest and dirtiest dogs! 

Green dog collar
Green dog collar

Still going strong..

The business has maintained manufacturing in Somerset for the last decade and has seen a transformation from mainly business to business sales (through pets stores and garden centres) to now over 90% direct to consumer through their website This had enabled the business to actively seek feedback directly from consumers and continue to hone product development.

Whilst Paul stepped back from the business in 2014 to continue with his career as a pharmaceutical executive, Elaine continues to lead operations and the business continues to grow with new innovations on the horizon.

Paul Steckler Founder Oscar & Hooch said, “We all feel extremely proud of our achievements having weathered some major storms not least being the COVID pandemic. Our beloved chocolate labs and inspiration behind the brand both passed in 2018 yet it is still just as much of a pleasure seeing dogs in our brand carrying their names.”